Pizza has undeniably grown in popularity throughout the world. More and more fast-food chains have high-quality pizza on their menu. When it comes to ordering pizza, the experience isn’t limited to just the taste of the pizza itself. It’s about the whole unboxing experience, quite literally. Custom pizza boxes are meant to transport your delicious pies and act as a branding tool that can leave a lasting impression on your customers.
Brand recognition is the name of the game! Every pizza chain seeks ways to rebrand their pizza boxes to gain customer loyalty. Dominos is one of them! Before rebranding their pizza packaging, they thoroughly researched and discovered that 90% of their pizzas were sold in pairs. This statistical data made them consider using alternate designs for each pizza in terms of colors to get higher brand recognition.
Whether you’re a pizzeria owner looking to improve the brand identity or an event planner thinking of a unique party favor, designing pizza boxes is a creative and practical way to make a statement. In this article, we will share seven tips to help you create the perfect custom pizza box that leaves everyone craving more!
Understand Your Brand Identity
Before designing your pizza packaging, it’s essential to answer the following questions to understand your brand identity better. For instance:
- What message do you want to convey to your customers?
- Do you want to portray a fun and casual image or an elegant or sophisticated vibe?
Your pizza boxes must align with your brand values and personality. Consider ideal examples like Pizza Hut, McDonald’s, and other fast food brands. Their packaging is recognizable from a distance by their specific brand logo or color. Do you want to think how your custom printed pizza boxes would look in the hands of a delivery boy from 30 yards away? Would you be confident enough to tell yourself that it is your pizza? For this purpose, you should identify your target audience and brand values.
Choose High-Quality Materials
Your pizza boxes’ build quality is equally as important as their appearance. After all, you wouldn’t want your delectable pizzas delivered in a drenched, crumpled box. Invest in long-lasting, grease-resistant materials of the highest caliber. Strong corrugated cardboard or environmentally friendly kraft paper are both good options. These materials will protect your pizza and improve how people view your company.
Focus On Minimalistic Designs
Is less really more? Remember, a simple design might be your best friend when creating customized pizza boxes. Although it should appeal to the eye, your box shouldn’t distract the observer. Use a simple, clear layout with big, readable typography and a minimal color scheme. To attract customers, prominently include your logo and a delicious pizza picture.
Imprint Your Branding Essentials
“A logo doesn’t sell; it identifies.”
– Paul Rand
Consider adding unique branding elements to make your custom packaging boxes stand out. You may have a catchy slogan or a signature pattern that tells your brand story because every brand has a story to tell! Use these elements on your pizza boxes to make them instantly recognizable. It’s all about creating a memorable and cohesive brand image.
Think About Customization Options
The versatility of designing custom pizza boxes to meet your demands is one of its advantages. Consider the extras you may provide to make your boxes unique. Custom pizza sizes, die-cut windows to display your pizza, or even personalized messaging for particular occasions might be included in this. Your consumers will value your attention to detail more if you customize your boxes to meet their demands.
Sustainability Is the New Norm!
Choosing eco-friendly packaging is not simply a trend in today’s environmentally conscious society; it is also a responsible one. Customers value companies that put sustainability first. Custom printed pizza boxes that are aesthetically pleasing and environmentally responsible can be created. Utilize recyclable materials and use environmentally friendly printing techniques. To demonstrate to your clients that you care as much about the environment as you do about manufacturing wonderful pizza, emphasize your dedication to the environment on the box.
Focus On Word-Of-Mouth Branding
More often than not, we mostly find our favorite place via word of mouth. This is one of the most important marketing channels for local fast-food chains. Therefore, while designing your pizza boxes, your target must be a solid foundation for further advertising. Custom pizza boxes hold a significant role in this strategy. Your company’s brand logo on the box and color scheme should speak volumes for your brand and become a referral marketing strategy.
Designing custom pizza boxes is a creative and thoughtful process, so you must think out of the box to improve your brand identity. The right packaging increases customer satisfaction, ensuring they return for more of your mouthwatering pizzas.
If you don’t know where to start and need high-quality packaging now, consult with Custom Pack Box professionals to design your dream boxes. They will guide you on how to have fantastic custom pizza boxes with minimum spending. We also offer custom pizza boxes wholesale to make your purchase pocket-friendly.
So, don’t hold back; place your order right away to take your brand success to new heights!